Owning a small business is challenging enough: small business owners often play several roles such as marketing director, manager, content developer, sales associate, and more. As if juggling several different jobs were not bad enough, some small business owners find that Google has (seemingly randomly) removed a review on their My Business listing. This can […]
Recently, Google made the announcement that the ad blocker for Chrome would expand around the globe, beginning July 9th, 2019. Similarly to the rollout of last year’s ad-blocker, there is no specific Chrome version tied to the rollout date. As of right now, Chrome 76 is expected to come out on or around May 30th, […]
Many small businesses that are just starting out in the world of web marketing tend to manipulate their online marketing strategies to target the middle-aged adult population. It’s natural to consider adults within the decades of working age to be the most logical target population due to their tendency to have some amount of expendable […]
Our Perspective: We focus on businesses that help local homeowners improve or maintain their home. (Plumbers, Electricians, Roofers, Landscapers, etc) Consumer interaction with local business data is completely different than it was just six years ago. When someone wants or needs a product or service, they go straight to their smart phone to find the […]
Lead response time is the amount of time it takes a representative from your business to respond to a customer initiating contact. This initial contact might be made through call, email, or a Web form. Regardless, many businesses struggle with the dilemma of how quickly they need to respond to their customer leads in order […]
You might think that, in the present technology-driven world, social media marketing should be at the forefront of the marketing scheme for your business. While it is true that successful social media marketing can definitely be a significant asset for many types of businesses, it is not always the end all be all of marketing […]
Whether you’re an experienced business owner or just starting out, you probably already know that it’s essential for the short-term and long-term success of your business that you have a marketing team assigned specifically to the promotion of your business. If you don’t have a team of employees assigned to handling and developing marketing, news […]
Black-hat SEO is an under-the-table Internet marketing strategy that has branched off of original SEO techniques that help improve your business’s online presence by increasing your website and social media pages’ positioning and traffic on popular search engines. Black-hat SEO basically refers to any SEO techniques that specifically target search engine positioning rather than improved […]
With the ever-increasing advancement and relevance of technology and specifically technological tools in the business world, utilizing SEO (search engine optimization) as a marketing tool for your business is more important than ever. Many businesses are unwilling to allocate a significant percentage of their income toward SEO marketing because it is a long-term marketing strategy […]
